Friday, May 25, 2012
by Scott Clark
It is well known that 360° Feedback is vitally important for any organization, large or small. When administering 360° surveys, however, it is important that you custom-tailor your survey to meet your organization's specific needs. Generic surveys (or generic anything, for that matter) are simply ineffective in today's hyper-competitive corporate environment.
For an example of effective customizability, consider our Dynamic360° product. Dynamc360°’s Instrument Builder incorporates industry-specific templates, meaning powerfully effective 360° questionnaires may already exist for your industry. These templates have been proven effective by many previous users and are entirely customizable.
For added customizability, Dynamic360° also allows users to construct their own questionnaires from scratch. Dynamic360°’s item bank includes nearly 600 research-based questions and competencies from which administrators can draw. This allows your 360° Feedback participants to hone in on specific variables and competencies that are of special significance for your unique organization. In addition, users can write their own questions to highlight competencies they wish to examine or that are not covered in the pre-written list.
Dynamic360° users also select their own rating scale when creating relevant questionnaires. This means subjects can be rated on competencies according to how they perform, how they have improved, how satisfied raters are with their demonstration of the selected competency, etc.
This level of customizability has the ultimate effect of generating more powerful and relevant 360° reports for your organization’s employees. By honing in on very specific areas for improvement, Dynamic360° gives your employees personalized ways to improve their performance.
For example, John Smith--a (hypothetical) marketing executive for a local hospital--was rated by managers and board members about a special concern they had regarding his performance. They were concerned that he was not setting realistic marketing goals. So they used Dynamic360° to create a custom survey. One of their questions was:
Sets achievable marketing goals and informs superiors of how he plans to achieve these goals.
John received the following feedback:
It turns out that John’s managers, with whom he works very closely, know that he does indeed set achievable goals and informs them of how he plans to achieve them. Board members, on the other hand, believe differently. This allows John to highlight a specific area for improvement...that is, better communication with board members about his marketing initiatives and how he plans to accomplish them.
The result: A more integrated and informed staff that is better prepared to discover and share ideas about how to improve marketing.
Because John’s superiors were able to formulate custom questions about his performance, they were able to give him ways to better perform his role.
This is just one of many possible examples of how a custom 360° Feedback survey creates many opportunities for improvement. If you’d like to learn more about how to customize a 360° survey for your organization, visit Dynamic360° to learn more.